I've chosen to analyse some soup packaging I found on www.thedieline.com a while ago, and collected it because I loved the idea so much! It's a design created by Lavierna & Cienfuego Design, Spain, earlier this year.
"The brief was to bring to life the principle ingredient, preferably through the use of photo-realistic images, with something that adds a touch of good humor before serving. The romantic image of the waiter's hands gives positive connotations of good service and quality."
This design really stood out for me because of its' creative and imagintive use of the combination of the waiter's hand in its stereotypical stance (in black and white as not to detract from the main ingredient of the image and adding uniform to the range or products), adding class, and the enlarged ingredients to clearly state the flavour of the soup (as well as emphasising the high natural vegetable content with a lovely touch of humour). This over a muted background, in coordinating colours dependant on each soup's flavour, is really effective in creating a style that looks elegant and high quality. Furthermore the simple typeface, in a matching colour to the waiter's jacket sleeve, is a really nice way to bring the packaging together as a whole image. These concepts, accompanied by the form of the packaging itself (an on-the-go style cup) suggest this design is aimed at an adult, possibly business-end audience.
A few more of their designs that I found fun and interesting...
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I really loved this piece for it's creative use of a cork to represent certain famous Australian attributes - it says Australia and it says wine... Australian wine, genius!
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Really simple graphics - but just such a cute, smart idea to make the design feel more natural.
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IMAGES: http://lavernia-cienfuegos.com/
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